Marketing Operations Manager

• Serve as the Marketo specialist responsible for building and optimizing scalable marketing automation within a fast-growing SaaS environment. • Drive the customer journey through end-to-end campaign execution, from initial programme setup to detailed impact reporting. • Enable demand generation and lifecycle strategies by ensuring every campaign is automated and measurable. • Bridge the gap between marketing activity and revenue impact through data-driven campaign excellence.

• Possess 3–5+ years of experience in marketing operations or campaign management within B2B SaaS. • Demonstrate advanced proficiency in Marketo, including automation logic, segmentation, and reporting. • Maintain strong working knowledge of Salesforce CRM, focusing on campaign objects and lead management. • Exhibit experience managing webinar and event automation using platforms like Zoom or ON24. • Show a track record of building nurture and lead scoring frameworks that drive pipeline growth. • Demonstrate an analytical mindset for interpreting campaign data to inform strategic decisions.

• Possess hands-on experience with Customer.io for lifecycle or engagement campaigns. • Maintain familiarity with attribution and analytics tools such as Bizible, Looker, or Google Analytics. • Demonstrate understanding of SaaS funnel metrics ranging from MQL to ARR. • Show experience with ABM and intent platforms like 6sense or Demandbase.

• Own end-to-end campaign execution in Marketo, including programme setup, QA, and deployment. • Build automated nurture journeys to accelerate lead conversion into SQLs and pipeline. • Manage lead flow and ensure data integrity between Marketo, Salesforce, and the wider martech stack. • Implement A/B testing and audience personalization to improve engagement and performance. • Maintain and evolve lead scoring models to improve sales and marketing alignment. • Monitor campaign performance to produce actionable insights and scaling recommendations. • Support martech evolution by evaluating new tools and process improvements.

• Receive competitive compensation and equity ownership in the company. • Enjoy 25 days of annual leave plus bank holidays to rest and recharge. • Access private medical cover from Bupa and discounted gym memberships. • Benefit from a company pension plan and life insurance protection. • Utilize tax-efficient cycle and electric car schemes (Cycle2Work & Octopus). • Participate in 12-16 weeks of paid parental leave and 16 hours of paid volunteering time. • Access 20 "Work from Anywhere" days per year and relocation support for hub moves.

Perk is an intelligent platform for travel and spend management dedicated to eliminating "shadow work" for over 10,000 companies worldwide. Founded in 2015, Perk has grown to a team of 1,800 people across 12 global offices. The company values ownership and a "7-star experience," aiming to transform how businesses work and how people feel at work.