EMEA CRM & Lifecycle Manager

• Drive measurable revenue impact in EMEA through data-driven lifecycle and engagement programs. • Partner with Marketing, Product, Operations, and Analytics to design, launch, and optimize campaigns across email, SMS, in-product surfaces, and other channels. • Use customer insights and behavioral signals to shape lifecycle strategies, improve activation and adoption, and run experiments that raise overall customer value. • Take full ownership of the self-service ecosystem with thousands of developers building on Twilio.

• Have 5+ years in growth marketing with experience driving activation, adoption, and revenue impact in a SaaS environment. • Have hands-on experience with advanced orchestration platforms like Segment, reverse ETL pipelines, Salesforce, and in-product orchestration tools to build and target discrete audiences. • Be comfortable leveraging AI agents and automation tools to accelerate campaign production, experimentation, personalisation, and insight generation at scale. • Have proven ability to design and execute omnichannel programs triggered by customer behavior, intent signals, and lifecycle data. • Have strong understanding of the customer lifecycle and how to identify moments that influence product usage and future value. • Have an analytical mindset with the ability to independently explore data, develop insights, and convert findings into actions. • Be an excellent communicator and collaborator across cross-functional teams.

• Have experience in Python and SQL for data analysis, prototyping, and automation. • Have familiarity with BI tools such as Looker or Tableau. • Have hands-on experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases. • Have strong communication and stakeholder management skills with experience collaborating across global, cross-functional teams. • Have proficiency in European languages.

• Lead and optimize lifecycle and engagement programs that drive measurable growth across Twilio's product portfolio. • Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in-product experiences. • Identify and activate key lifecycle moments to improve activation, deepen adoption, and surface the right product paths for customers. • Design, run, and scale experiments to refine messaging, timing, and channel mix with a strong bias toward fast iteration and learning. • Collaborate with peers, analytics, product, and ops to build data-informed programs using Twilio Segment, Salesforce, and reverse ETL pipelines. • Continuously analyze program performance and use insights to refine strategy, increase customer value, and accelerate product adoption.

• Work remotely from anywhere in the UK. • Receive competitive pay. • Enjoy generous time off. • Access ample parental and wellness leave. • Receive healthcare benefits. • Participate in a retirement savings program. • Travel occasionally to participate in project or team in-person meetings.

Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide to craft personalized customer experiences. With a dedication to remote-first work and a strong culture of connection and global inclusion, Twilio continues to revolutionize how the world interacts. The company uses AI to help make the hiring process efficient while ensuring every hiring decision is made by real people.