Marketing Lead, EMEA

• Drive qualified pipeline growth across the EMEA region through demand generation programs. • Lead regional programs that fuel awareness, engagement, and revenue. • Take global demand strategy and localize it for the EMEA market. • Optimize the funnel and ensure alignment between marketing and sales to deliver measurable business impact. • Think strategically about long-term regional growth while executing high-performing, data-informed programs.

• Hold a BA/BS degree or equivalent experience. • Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors. • Have proven success in EMEA markets and complex sales cycles.

• Have fluency in French, German, or another major European language. • Be data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools such as Salesforce, Marketo, or Tableau. • Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making. • Be actively running AI experiments and developing fluency in AI-fueled workflows. • Excel at cross-functional collaboration, working seamlessly with sales, partnerships, marketing, and operations teams. • Communicate with clarity by crafting compelling narratives and translating data into insights. • Bring a strategic mindset paired with hands-on execution for GTM plans and campaign operations. • Think globally and act regionally, adapting programs for diverse markets while maintaining brand consistency. • Thrive in a fast-paced, high-growth environment balancing creativity with process and precision.

• Own the EMEA demand strategy aligned with Webflow's global GTM goals, focusing on high-quality leads, pipeline, and revenue. • Run end-to-end integrated campaigns across paid media, events, content syndication, email, and ABM channels. • Partner cross-functionally with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing. • Analyze and continuously improve conversion rates throughout the funnel from MQL to SQL to closed-won. • Localize global campaigns and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages. • Monitor performance dashboards and communicate insights regularly on what's working and actionable next steps. • Contribute to the broader GTM motion, sharing EMEA insights to influence global demand strategy and investment decisions. • Design a rigorous test-and-learn roadmap with rapid A/B and multivariate tests, then scale winning experiments. • Stay on the bleeding edge of Demand, Digital, and AI innovation, scanning for new tactics, platforms, and tools. • Ensure all programs align to enterprise-grade security, compliance, and brand guidelines.

Despite their low Trustpilot rating, we actually love using Webflows products and are convinced they are a great place to work at. We love how they have democratised web development, enabling anyone to build beautiful, professional websites without writing code. Founded in 2013, Webflow is now valued at $4 billion and serves over 200,000 customers across 190 countries. What stands out to us is their genuine remote-first culture: the team is distributed, communication is async-first, and employees report healthy restrictions around working hours. Employees consistently describe the team as collaborative, low-ego, and highly autonomous. Founder Vlad Magdalin stepped into the Chief Innovation Officer role, while experienced executive Linda Tong took over as CEO, signalling a company that is maturing while remaining focused on innovation. If you want to help shape the future of the web while working with talented people in a flexible, people-centred environment, Webflow gives you that opportunity.

• Receive equity (RSUs) in the growing, privately held company. • Access comprehensive medical, dental, and vision plans with Webflow covering most premiums. • Enjoy 12 weeks of paid parental leave for all parents plus 6+ weeks of additional paid leave for birthing parents. • Take flexible vacation, paid holidays, and access a sabbatical program. • Utilize mental health resources including therapy and coaching. • Benefit from a 401(k) with 100% employer match up to $6,000/year in the U.S. and global retirement savings support. • Receive monthly stipends for work and wellness expenses. • Be eligible for the annual WIN bonus program.

Webflow is building the world's leading AI-native Digital Experience Platform as a remote-first company built on trust, transparency, and creativity. The company empowers teams from entrepreneurs to global enterprises to design, launch, and optimize for the web without barriers. Webflow believes the future of the web and work is more open, creative, and equitable. Equality is a core tenet of the culture, committed to building an inclusive global team representing diverse backgrounds, perspectives, beliefs, and experiences.