Marketing Lead, EMEA

• Drive qualified pipeline growth across the EMEA region through regional demand generation programs. • Take global demand strategy and localise it for the EMEA market, spearheading regional programs and optimising the funnel. • Ensure alignment between marketing and sales to deliver measurable business impact. • Combine creativity and analytical rigour to identify innovative demand tactics that stand out in the EMEA market.

• Have 7 or more years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles. • Be data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools such as Salesforce, Marketo, Tableau, or equivalent. • Understand B2B funnel metrics such as MQL to SAO to SQO and attribution modelling to inform decision-making. • Excel at cross-functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams. • Communicate with clarity, crafting compelling narratives and translating data into insights that resonate. • Bring a strategic mindset paired with hands-on execution, comfortable designing GTM plans and getting deep into campaign operations. • Be results-oriented and motivated by measurable impact on pipeline and revenue. • Thrive in a fast-paced, high-growth environment balancing creativity with process and precision.

• Have fluency in French, German, or another major European language. • Be actively running AI experiments and developing fluency in AI-fuelled workflows. • Have experience with ABM channels and account-based marketing strategies. • Have experience localising campaigns across multiple European languages and cultures.

• Build and execute the regional demand generation strategy aligned with global GTM goals, focusing on driving high-quality leads, pipeline, and revenue. • Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels. • Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing on goals, metrics, and execution. • Analyse and continuously improve conversion rates throughout the funnel from MQL to SQL to closed-won. • Adapt global programs and messaging for EMEA markets ensuring cultural and market relevance across key verticals and languages. • Monitor performance dashboards and communicate insights and impact regularly with actionable next steps. • Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions. • Design a rigorous test-and-learn roadmap with rapid A/B and multivariate tests, analysing results and scaling winning experiments. • Stay on the bleeding edge of demand, digital, and AI innovation, scanning the horizon for new tactics, platforms, and tools.

Despite their low Trustpilot rating, we actually love using Webflows products and are convinced they are a great place to work at. We love how they have democratised web development, enabling anyone to build beautiful, professional websites without writing code. Founded in 2013, Webflow is now valued at $4 billion and serves over 200,000 customers across 190 countries. What stands out to us is their genuine remote-first culture: the team is distributed, communication is async-first, and employees report healthy restrictions around working hours. Employees consistently describe the team as collaborative, low-ego, and highly autonomous. Founder Vlad Magdalin stepped into the Chief Innovation Officer role, while experienced executive Linda Tong took over as CEO, signalling a company that is maturing while remaining focused on innovation. If you want to help shape the future of the web while working with talented people in a flexible, people-centred environment, Webflow gives you that opportunity.

• Receive equity through RSUs in a growing, privately held company. • Access comprehensive medical, dental, and vision plans with most premiums covered. • Take 12 weeks paid parental leave for all parents plus 6 or more additional weeks for birthing parents. • Benefit from flexible vacation, paid holidays, and a sabbatical programme. • Access mental health resources, therapy, and coaching. • Receive monthly stipends for work and wellness expenses. • Be eligible for the annual WIN bonus programme.

Webflow is building the world leading AI-native Digital Experience Platform as a remote-first company. Its mission is to bring development superpowers to everyone, from entrepreneurs launching their first idea to global enterprises scaling their digital presence, empowering teams to design, launch, and optimise for the web without barriers.