Web Optimization Lead

• Be the operational driver of website transformation: converting more visitors, improving speed, reducing technical debt, and enabling a scalable publishing engine. • Own publishing and execution, optimise conversion, and ensure the web experience is high-performing, stable, and scalable. • Work on one of Typeform's most important growth and revenue channels.

• Have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals including site performance and core web vitals. • Be comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime. • Bring strong data literacy with the ability to generate hypotheses from data, run experiments, interpret results, and translate actionable insights. • Have experience collaborating across multiple disciplines including Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing. • Thrive in a fast-moving growth/SaaS environment and be able to prioritise between short-term wins and long-term platform stability. • Have excellent communication skills to influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.

• Have proven experience in a SaaS or high-growth organisation. • Have experience with personalisation platforms, automation frameworks, or advanced web-growth tactics.

• Partner with the Head of Web Strategy to build a clear, prioritised roadmap for the website covering CRO, technical improvements, publishing process enhancements, and site-health initiatives. • Own hands-on execution of the web roadmap: homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift. • Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution of A/B or multivariate tests, result analysis, and roll-out of winning variants. • Take charge of the publishing workflow: manage CMS, validate site changes, and ensure releases are fast, high-quality, and error-free. • Champion web performance by monitoring and improving key metrics like site speed, stability, core web vitals, bounce/exit rates, time-to-lead, sign-ups, and conversion rates. • Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure site architecture, content, and all channels are aligned and optimised. • Reduce technical debt and friction by identifying pain points and working cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows. • Help evolve the web function by contributing to building new capabilities such as personalisation, automation, and growth experimentation.

• Work fully remotely from the UK. • Join a company that drives hundreds of millions of interactions each year. • Be part of a diverse, inclusive team that values each individual's unique perspective. • Work in an environment grounded in respect, transparency, and trust.

Typeform is a refreshingly different form builder, helping over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. Typeform is fully remote by design and celebrates diversity while standing firmly against discrimination and harassment of any kind.