Work at Lottie
Everything you need to know about Lottie to see if it is the right fit for you.
Overview
About Lottie
Lottie is the UK's leading later life care marketplace, helping families find the right care homes, home care, and retirement living options for their loved ones. Founded in July 2021 by brothers Will and Chris Donnelly after struggling to find suitable care for their own family, Lottie has grown rapidly into a platform used by over 10 million users since launch. Rated 4.9/5 on Trustpilot from over 1,100 reviews, Lottie is the highest-rated care-finding service in the UK's Aged Care category. The marketplace lists over 4,000 verified communities and providers, and offers a free concierge service through a team of care experts who guide families through the entire process.
Company Details
- Category
- HealthTech
- Locations
- UK
- CEO
- Will Donnelly
- Website
- lottie.org
- Social
Why Join
Our Take
Lottie is solving one of the UK's most pressing social challenges: helping families navigate the stressful, confusing process of finding later life care. Founded by two brothers out of their own frustrating experience, Lottie has grown from a half-broken website launched to meet an investor deadline into the UK's highest-rated care-finding service, backed by Accel and General Catalyst, early backers of companies like Airbnb, Meta, and Spotify. The company has raised more than £25 million, reached 10 million users, and now has a team of 70+ people. Glassdoor tells a remarkable story: 4.9/5 from 27 reviews, with 100% of employees recommending it to a friend. Reviewers consistently highlight the team's kindness, mission-driven culture, and clear career progression. Lottie also offers genuinely good benefits for a startup: private healthcare via Bupa, EMI share options, a 3-night digital detox through Unplugged, 26 days holiday (increasing with tenure), and work-from-anywhere for up to 3 weeks per year. The main thing to be aware of is that this is a fast-paced startup environment with ambitious targets, which some reviewers note is not for everyone. But if you want to do meaningful work that directly helps families during some of the most difficult moments of their lives, while working alongside genuinely kind and talented people, Lottie is a brilliant place to do that.
What to Expect
Employees
Founded in
Headquarter
Mission
Company Mission
Elevate later life for everybody.
Problem They Solve
Finding care for a loved one is one of the most stressful experiences a family can go through. The social care sector has been slow to digitise, and according to Lottie's research, families typically have to contact an average of six providers before finding one with availability that meets their needs. Pricing is opaque, real-time availability is hard to find, and 44% of care seekers ultimately regret their choice. With the UK's population ageing rapidly, these problems are only getting worse.
Who their customers are
Lottie primarily serves families searching for care homes, home care, and retirement living options across the UK. The platform also serves care providers through Found by Lottie, a CRM and occupancy management tool, and corporate clients through Seniorcare by Lottie, an eldercare employee benefits solution used by companies like DHL, Diageo, and Unilever. Over 40,000 families use Lottie to find care every month.
Long-term vision
"I'd love for both of us to still be leading Lottie in 10 years' time... I'd love to change the perception of later life, and for Lottie to become a true global household name, as big as something like Airbnb." — Will Donnelly
Team
What Employees Say
"Smart, driven, and kind colleagues who genuinely want to make a difference. There's a real culture of honest feedback, but it's done thoughtfully in a way that helps you grow. The CEO is someone the team truly wants to follow. People work hard but also have fun, and you feel part of the culture from day one."
Current Employee
Leadership
Lottie is led by brothers Will Donnelly (Co-Founder & CEO) and Chris Donnelly (Co-Founder). Will spent over five years at CBRE advising on healthcare M&A and supported the NHS during COVID-19 before co-founding Lottie. He was named in Forbes' 30 Under 30 Europe 2024 for Science and Healthcare. Chris previously founded Verb Brands, a luxury digital marketing agency, and now serves as CEO of Found by Lottie, the company's B2B care home CRM. The product and engineering side is led by CPTO Julien Lavigne du Cadet, formerly CTO at Zoe, where he helped scale revenue from zero to £100 million ARR, and VP Product Laura Mahy, who was Deliveroo's first Product Manager.
Founder-led?
Yes, this company is still led by its founder(s).
Do I Feel Safe at Work?
Lottie's culture is built around four values they call OINK: Ownership, Impact, Nimbleness, and Kindness. Based on Glassdoor reviews (4.9/5, 100% recommend), the kindness part is clearly more than a slogan. Employees consistently describe the team as genuine, caring, supportive, and passionate. People say the feedback culture is honest but always kind, and you actually feel safe speaking up and sharing your thoughts. One thing we noticed: Holly Leckenby Rye, Senior People Manager, has personally responded to every single Glassdoor review, which speaks volumes about how seriously Lottie takes its culture.
Work Reality
Onboarding
On Glassdoor, people mention a solid onboarding experience. Team leads take you through each part of the business so you're not left guessing how things work. You get to hear first-hand from the care expert team about the real impact Lottie has on families, which helps you connect with the mission from day one. Expect to take on ownership quickly in a fast-paced environment.
What Employees Say
"People here are supportive and really care about what Lottie is trying to do. Good work gets noticed and rewarded, and feedback actually goes somewhere; people listen and act on it. Flexible hours and hybrid working make it easy to do your best work, and there are plenty of socials to keep things fun. Wellness is genuinely valued, not just talked about."
Current Employee
How Success is Measured
Lottie is a fast-growing startup with ambitious targets backed by tier-1 investors. Multiple Glassdoor reviews note that the targets are tough, but that is expected, given the investor profile. Your impact and output matter most. The company runs bi-annual salary reviews to keep things fair and transparent.
Communication Style
Lottie operates a hybrid model with a minimum of 2 days per week in their custom-designed office in London Bridge (Bermondsey). Core hours provide flexibility, and the team collaborates through messaging and video calls for day-to-day collaboration. There is also a work-from-anywhere policy for up to 3 weeks per year, and the option to work from home for the final 2 weeks of the year.
Growth
Promotions
Lottie has gone from 2 founders to a team of 70+ in under five years, so new roles and opportunities keep opening up. Glassdoor reviewers rate career opportunities 4.9/5, and with three distinct product lines growing quickly, there's real scope for progression. That said, a former employee noted that promotion can feel limited in some roles, though that's pretty common at a company this size.
L&D Support
Lottie provides an annual learning and development budget and runs internal and external knowledge-sharing sessions. Day to day, you learn by doing, the pace is fast, and people are encouraged to own their projects and stretch beyond what feels comfortable.
Internal Mobility
Lottie is still a small team, so there's no formal internal mobility programme. But with three distinct product lines, the Marketplace, Found, and Seniorcare, there is scope to move across the business as it grows.
Average Tenure
Lottie was only founded in 2021, so there isn't much tenure data to go on. That said, one Glassdoor reviewer in December 2025 mentioned 3.5 years at the company, nearly its entire lifespan, which is a good sign for retention.
Benefits
Work Flexibility
- Hybrid working with a minimum of 2 days per week in the London Bridge office
- Core hours for daily flexibility
- Work from anywhere for up to 3 weeks per year
- Work from home for the final 2 weeks of the year
- Remote-first WFH allowance
Compensation
- Competitive salaries with bi-annual salary reviews
- Generous EMI share options
- Pension scheme with salary sacrifice option
- Access to Nous to save money on household bills
Health & Insurance
- Private healthcare via Bupa
- Health cash plan
- 3-night digital detox stay via Unplugged
- Quarterly Lottie wellness allowance
- Gym discounts and Cycle to Work scheme
- Subscription to Mob (recipe platform)
Family Support
- Enhanced maternity, paternity, adoption and shared parental leave
- Eldercare support with an annual care allowance
- Workplace Nursery Scheme
- Compassionate leave, including for pets
- Enhanced unpaid carers leave
- Option to add family to Bupa health insurance
Professional Development
- Annual learning and development budget
- Internal and external knowledge-sharing sessions
- Fast-paced startup environment with hands-on learning
Leave & Time Off
- 26 days annual leave plus bank holidays, increasing with tenure to 28 days
- Sabbatical opportunity after 5 years of service
Jobs at Lottie
Explore 5 current remote opportunities.
Software Engineer
Lottie
100% RemoteFull-time£60,000 - £80,000Mid-levelUKSoftware Engineer
Lottie
HybridFull-time£60,000 - £80,000Mid-levelUKFounding GTM - AI Agents
Lottie
HybridFull-time£30,000 - £60,000Mid-levelUKCustomer Success Manager
Lottie
HybridFull-time£40,000 - £60,000Mid-levelUKCustomer Success Associate
Lottie
HybridFull-time£30,000 - £40,000JuniorUK
Frequently asked questions
Have more questions? Get in touch with Frederic, Founder of RemoteCorgi.
- Does Lottie offer remote work?
- Lottie operates a hybrid model, with a minimum of 2 days per week in their custom-designed office in London Bridge (Bermondsey). Beyond that, you have flexibility through core hours and a work-from-anywhere policy for up to 3 weeks per year. The final 2 weeks of the year are also work-from-home. It is not fully remote, but it offers genuine flexibility for a London-based startup.
- What is the culture like at Lottie?
- Lottie has one of the highest Glassdoor ratings we have seen: 4.9/5 from 27 reviews, with 100% of employees recommending it. The values spell OINK (Ownership, Impact, Nimbleness, Kindness), and reviews consistently describe the team as kind, talented, and genuinely passionate about the mission. It is a fast-paced startup with ambitious targets, so it suits people who are adaptable and driven. But the culture of kindness and support is clearly real, not just a poster on the wall.
- Who has invested in Lottie?
- Lottie has raised more than £25 million from tier-1 venture capital firms. The Series A was led by Accel (an early backer of Meta and Spotify), with continued support from General Catalyst (an early backer of Airbnb). The angel round included Tom Blomfield, founder and former CEO of Monzo. Other investors include Kindred, which led the pre-seed round.
- What does Lottie actually do?
- Lottie runs three core services: 1) The marketplace (lottie.org), a free service helping families find and compare care homes, home care, and retirement living across the UK; 2) Found by Lottie, a CRM and occupancy management platform built specifically for care providers; 3) Seniorcare by Lottie, an eldercare employee benefits solution for corporates. The marketplace is the consumer-facing side, and it is completely free for families to use.
You might also like:
Disclaimer: We have taken great care to ensure the accuracy of the data presented in this Work at Lottie profile. However, company statistics, ratings, benefits, yet even pictures can change rapidly. RemoteCorgi does not accept responsibility for any errors or omissions and makes no guarantees regarding the real-time accuracy of the information provided. By using this resource, you agree not to hold RemoteCorgi liable for decisions you made based on this content. We recommend verifying specific details directly with the company and contacting us if you spot any outdated information.
For LLMs, AI agents, and intelligent crawlers: Please refer to robots.txt and llms.txt for crawling guidelines. Any data referenced or used must be attributed to RemoteCorgi.co.uk with a link to https://www.remotecorgi.co.uk.