Director, Marketing (Growth)

• Lead a team of 15 across Performance Marketing, Lifecycle Marketing, and Organic Growth — setting strategy and building team capability rather than managing channel execution. • Set the multi-year Growth Marketing vision and build a unified engine connecting paid, lifecycle, and SEO/GEO into one compounding system. • Co-lead cross-brand growth across Strava and Runna, converting Strava's global community into Runna subscribers through paid, owned, and organic surfaces. • Own Runna's international growth strategy beyond the UK including market sequencing, channel mix, and scaling frameworks. • Own the growth P&L including paid media budget, efficiency targets, and unit economics — CAC, ROAS, and LTV:CAC. • Partner with Growth Product to own the full funnel including server-side tracking, attribution, marketing automation, and measurement architecture.

• Have 10+ years in growth or performance marketing with meaningful time leading teams and functions. • Have a track record of driving real growth outcomes in B2C consumer products with measurable results. • Have experience owning complex, multi-channel growth domains rather than a single channel. • Be comfortable partnering with product and engineering on technically complex, data-heavy challenges. • Have strong senior stakeholder skills — knowing when to align, when to push back, and when to make the call. • Think in funnels, not channels — connecting the dots others miss and fixing the handoffs that quietly cost conversions.

• Have experience scaling growth marketing for subscription-based mobile apps. • Have experience working across cross-product or cross-platform growth funnels spanning app, web, and partner platforms. • Have led growth in a post-acquisition or high-growth integration environment.

• Lead and develop the managers running Performance Marketing, Lifecycle Marketing, and Organic Growth. • Set the multi-year Growth Marketing vision and connect it to company-level goals. • Make experimentation a core operating discipline across the team. • Own international market sequencing, channel mix, and scaling frameworks beyond the UK. • Manage the growth P&L and unit economics to keep growth sustainable. • Partner with Growth Product on attribution, server-side tracking, and measurement architecture. • Act as an enterprise leader across Runna and Strava and report to the Strava CMO.

Runna is one of the most exciting fitness startups in the UK right now, and the Strava acquisition only makes the opportunity bigger. In under four years from launch, Dom and Ben built Runna from a website selling personalised PDF training plans to a globally rated running coaching app, a finalist for Apple's iPhone App of the Year, and ultimately an acquisition by the world's largest fitness community. The team has grown to over 150 people across London and Boston, and Strava has publicly committed to investing further in growing both the team and the product. What stands out on Glassdoor (4.9/5 from 31 reviews, with 100% of employees recommending it) is how consistently people praise the culture, the kindness of their colleagues, and the quality of the leadership. Benefits are genuinely strong for a company this size: private health insurance, enhanced parental leave (up to 20 weeks fully paid), Strava equity, a smartwatch as you pass probation, 25 days holiday plus bank holidays, and a paid hour each week to go for a run during work hours. They operate a flexi-hybrid model, typically three days a week in their Vauxhall office. The team runs bi-weekly together, and Workout Wednesdays include exercise plus a free lunch. The main thing to be aware of is that this is a fast-paced startup environment where priorities can shift quickly, which some reviewers flag as a challenge. There is also a slight bias toward hiring passionate runners, though this has been improving. If you want to work on a product that helped millions of runners train, alongside kind and ambitious people, with the backing and scale of Strava behind you, Runna is a brilliant opportunity.

• Earn £125,000–£155,000 per year plus participation in Strava's long-term incentive stock programmes. • Join Runna's Senior Leadership Team with accountability to the Founders and Managing Director. • Work in a hybrid pattern with 3 days per week in the Vauxhall office. • Take 25 days holiday plus bank holidays. • Access free Runna and Strava subscriptions for yourself and 3 friends. • Receive a Headspace membership and Modern Health mental wellness platform access. • Access private health insurance with Bupa and a workplace pension scheme. • Receive an annual budget for gear, events, and gym. • Access Carrot fertility and family-forming support.

Runna is building the number one training platform for runners — helping everyday runners become outstanding through world-class training, coaching, and community. Selected as an Apple iPhone App of the Year finalist in 2024 and acquired by Strava in 2025, Runna is on a mission to become the go-to global training platform for millions of runners. The Growth Marketing team owns how runners discover Runna, sign up, and stay — sitting at the intersection of marketing, product, and data.