Performance Marketing Manager

• Own and scale paid acquisition channels at one of the UK's fastest-growing consumer AI start-ups, primarily managing Meta and Google Ads while aggressively testing new channels such as TikTok and affiliates. • Be in the platforms every day: building and optimising campaigns, managing budgets, developing testing roadmaps, and continuously improving performance against CPA and volume targets. • Design and run structured experiments across audiences, creative, bidding, and landing experiences, and dig into data to diagnose issues and unlock new growth. • Work closely with creative, content, design, and product teams to shape what goes to market and feed performance insights back into the wider funnel. • Work office-first from Farringdon at least three days per week, with flexibility when focused work is needed.

• Bring hands-on experience managing paid performance channels, ideally Meta and Google Ads, with accountability for spend, CPA, and volume targets. • Bring a deeply analytical and structured approach — testing, measuring, and optimising rather than guessing, and clearly communicating what the data shows. • Bring a commercial mindset with a strong understanding of efficiency, payback periods, and unit economics within a broader growth model. • Show the ability to manage multiple channels, experiments, and priorities without things slipping in a fast-paced environment. • Show comfort working cross-functionally with creative, content, and product teams, giving clear, data-backed feedback to improve performance.

• Bring hands-on experience with emerging performance channels such as TikTok Ads or affiliate marketing programmes. • Bring experience scaling paid channels within a consumer subscription or fintech product. • Bring familiarity with attribution modelling and measurement frameworks beyond platform-native reporting. • Bring experience feeding channel insights back into product and landing page optimisation.

• Manage and optimise existing paid channels including Meta and Google Ads, owning spend efficiency and performance against CPA and volume targets. • Test and scale new performance channels such as TikTok and affiliates using a structured testing and learning approach. • Design and run structured experiments across audiences, creative, bidding strategies, and landing experiences to unlock new growth. • Spot funnel drop-offs, identify opportunities, and feed insights back into product, creative, and messaging decisions. • Build and maintain a clear testing roadmap and communicate performance clearly to cross-functional stakeholders across Growth, content, design, and commercial teams.

• Receive a compelling salary plus share options with significant upside — if Nous wins, everyone wins together. • Take 33 days paid holiday including bank holidays. • Access health and dental cash plans including an employee assistance programme. • Benefit from travel perks including the cycle-to-work scheme and season ticket loans. • Work from a well-equipped Farringdon office with a stocked kitchen, great coffee, weekly socials, and monthly and seasonal team events.

Nous is an AI-powered assistant that helps UK households manage and delegate their bills, saving them money and time. Backed by top-tier investors and growing at over 3,000% year-on-year, Nous has helped hundreds of thousands of households since launch and holds an NPS consistently above +80. The company is deliberately lean and AI-native — not just in product, but in how the whole team works day to day.