Content Lead (Social & Community)

• Join a small, highly ambitious team scaling fast with real traction — nine million downloads, featured across Vogue, the Drew Barrymore Show, BBC, Forbes, and more. • Own how the brand comes to life through content and drive attention at scale, working closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director. • Own top-of-funnel growth through content — driving reach, discovery, and audience growth, and building systems that allow content to scale far beyond your own output. • Join at a moment where your work directly moves the needle on growth and culture.

• Show clear evidence of having driven reach and growth with examples you can talk through in detail. • Demonstrate proven experience growing an audience, platform, or content channel. • Have strong content creation skills including shooting and editing. • Bring experience working with creators or partnerships in a content-led, social-first way. • Demonstrate a strong understanding of how content drives top-of-funnel growth. • Be highly autonomous — take ownership, move quickly, and don't wait for direction. • Bring both cultural credibility and commercial awareness, understanding how to create content that resonates and performs.

• Bring experience in a culturally-led or editorial environment such as fashion, media, or publishing. • Have experience working on a consumer app or product-led company. • Demonstrate experience building content formats or systems that scale. • Have an understanding of how paid can amplify organic performance, even if not directly managing it.

• Own and drive reach, awareness, and audience growth across social platforms, increasing Whering's share of voice with the right audiences. • Generate organic attention at scale without reliance on paid channels. • Create and publish high-performing, platform-native content across TikTok, Instagram, and beyond — owning content end-to-end from concept through shoot, edit, and publish. • Build formats designed to be repeatable and scalable, not one-off posts. • Identify and work with creators, talent, and partners to drive reach and cultural credibility through content. • Brief and manage creators to produce content aligned with Whering's formats and brand, exploring scalable models such as ambassador networks, recurring creator formats, UGC systems, and in-app share campaigns. • Engage directly with the audience through comments, DMs, and interactions, turning content into participation. • Track key metrics (reach, engagement, shares, installs), identify what's working early, and double down quickly. • Work closely with the CRM team to bring content into in-app and lifecycle touchpoints. • Explore ways to elevate in-app content through editorial voices to bring fresh perspective and cultural relevance.

• Work a 4-day week with unlimited holidays. • Work hybrid from London. • Receive a salary of £35,000–£50,000. • Work closely with senior leadership including the Founder, CEO, and Brand Director. • Join at a critical growth stage where your work directly moves the needle.

Whering is a consumer app with nine million downloads that has been featured across Vogue, the Drew Barrymore Show, BBC, and Forbes. The company is a small, highly ambitious, autonomous team scaling fast with real traction, operating a four-day week with unlimited holidays and hybrid working.