Shopper Marketing Manager

• Own DASH Water's shopper marketing strategy across key grocery customers, driving standout in-store and online activations. • Develop and execute shopper marketing plans that bring DASH campaigns to life across top 4 grocery retailers including Sainsbury's, Tesco, Waitrose, Ocado, and M&S. • Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful. • Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value. • Manage and collaborate with internal creative teams and external agencies to deliver innovative shopper campaigns on time and on budget. • Own and lead the annual trade marketing budget and monthly reporting process.

• Have 5 years of experience in shopper marketing with top 4 grocery customer experience in FMCG or lifestyle brands. • Have a proven ability to manage agencies and deliver integrated shopper campaigns. • Have strong commercial acumen and a track record of driving results through execution. • Be a confident relationship builder, able to engage both customers and internal stakeholders. • Be highly organised with strong project management skills and the ability to manage multiple priorities. • Be solutions-focused, entrepreneurial, and comfortable working autonomously in a fast-paced environment. • Be a creative thinker with strong cultural awareness and a passion for building distinctive brands. • Have experience in negotiation and insight-led questioning to uncover customer needs.

• Have experience in health, wellness, or sustainability-focused FMCG brands. • Have experience building shopper marketing strategies for DTC as well as grocery channels. • Have experience in a fast-growth challenger brand environment.

• Develop and execute shopper marketing plans across in-store and online grocery channels. • Translate brand campaigns into shopper-focused, customer-aligned activation plans. • Build and maintain relationships with key grocery customer contacts. • Track campaign performance, evaluate results, and use shopper insight to optimise future activity. • Brief creatives and generate ideas proactively for shopper campaigns. • Champion the shopper perspective internally to inform brand and commercial decisions. • Manage the annual trade marketing budget and lead monthly reporting.

• Receive a competitive salary and discretionary bonus. • Work in a hybrid pattern with a minimum of 3 days per week in the office. • Be considered for share options after 1 year of service. • Take 25 days holiday per year. • Access subsidised public transport for Zones 1–2. • Receive Classpass and Headspace subscriptions. • Access enhanced family-friendly policies. • Enjoy free breakfast in the office, regular socials, and as much DASH as you can drink.

DASH Water launched in 2017 with a mission to tackle food waste and unnecessary sugar in soft drinks — infusing sparkling water with real wonky fruit that supermarkets reject. Now a market-leading brand in a category growing 60%+ year-on-year, DASH sold over 40 million cans in 20+ international markets in 2025, stocked by Sainsbury's, Tesco, Waitrose, Ocado, and M&S. A certified B Corporation, DASH uses business as a force for good.