Lead, User Growth Optimization

• Join Spotify as a Lead, User Growth Optimization to elevate the conversion optimisation strategy across the Growth team. • Both implement current optimisation initiatives and develop future conversion strategies and hypotheses. • Report to the User Growth Optimization Director, focusing on increasing subscriptions, reducing churn, and maximising lifetime value. • Join the world's fastest-growing online subscription business in a high-impact role delivering even faster subscriber growth.

• Have 5+ years of experience working with conversion rate optimisation, experimentation, and A/B testing methodologies. • Bring a strong strategic and analytical mindset, using data to guide decisions and shape hypotheses. • Code front-end experiments confidently using JavaScript, HTML, and CSS in production environments. • Have experience working with modern JavaScript frameworks such as React. • Have hands-on experience with commercial experimentation or personalisation tools such as Optimizely, Adobe Target, or Google Optimize. • Have worked in online consumer products, digital subscriptions, e-commerce, media, or fast-moving tech environments. • Collaborate comfortably in shared codebases using version control tools. • Communicate fluently in English and enjoy working with international teams and global markets.

• Bring experience with Angular or similar frameworks alongside React. • Stay organised, proactive, and able to keep complex initiatives moving forward across multiple stakeholders.

• Drive conversion optimisation across the full user funnel, with a clear focus on subscriptions, retention, and lifetime value. • Develop bold, data-informed experimentation hypotheses based on quantitative analysis, user behaviour, and research insights. • Design, build, and iterate on A/B and multivariate experiments influencing messaging, design, localisation, personalisation, and user journeys. • Implement front-end experiments using HTML, CSS, and JavaScript on Spotify's web surfaces. • Work across a modern tech stack, including React and Next.js, to ensure experiments are robust, scalable, and performant. • Deploy and manage experiments using Spotify's in-house experimentation platform and selected third-party testing tools. • Partner closely with R&D teams on implementation details and technical alignment. • Collaborate with marketing, growth, and business stakeholders to support campaigns, market initiatives, and specific traffic strategies. • Maintain an agile optimisation workflow with continuous testing, learning, and iteration.

• Access extensive learning opportunities through Spotify's dedicated team, GreenHouse. • Choose how you share in Spotify's success through flexible share incentives. • Take six months of global parental leave, available to all new parents. • Use All The Feels, Spotify's employee assistance program and self-care hub. • Swap public holidays for days off that match your own values and beliefs. • Work where you work best, with flexibility to work from home alongside some in-person meetings.

Spotify is a global audio streaming company and the world's fastest-growing online subscription business. Its Growth team focuses on increasing subscriptions, reducing churn, and maximising lifetime value, with the User Growth Optimization function driving conversion optimisation across the full user funnel through data-informed experimentation. Spotify is an equal opportunity employer committed to inclusivity and an accessible recruitment process, with accommodations available at any stage.