• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
• Grow key metrics including suspects, MQLs, SQOs, signups, go-lives, pipeline, and revenue, optimising against targets and reporting on performance on a recurring cadence.
• Partner with internal stakeholders including campaigns, design, marketing operations, product marketing, analytics, and regional teams to build a best-in-class paid programme.
• Analyse paid campaign effectiveness and shift spend to deliver more value.
• Proactively identify weaknesses in the paid programme, flag them, and create plans to remedy.
📋 Job Requirements
• Bring 5+ years of paid digital experience, preferably in paid social, display, and direct response, with 2+ years of B2B marketing experience.
• Demonstrate deep knowledge of the digital marketing landscape and best practices including targeting, ad formats, privacy laws, attribution, and incrementality.
• Work as a self-starter who can drive both strategic and tactical workstreams forward with minimal oversight.
• Show advanced analytical skills with the ability to analyse trends and extract actionable insights from data.
• Apply a user-first sensibility and experience driving experimentation roadmaps to continuously optimise and improve campaigns.
• Communicate excellently in both written and verbal form, collaborating cross-functionally across teams not expert in paid media.
🌟 Nice-to-have
• Bring 7+ years of paid digital experience, preferably in paid social, display, and direct response.
• Bring 5+ years of B2B marketing experience, preferably with ABM experience.
• Have hands-on experience with Marketo or Salesforce.
• Demonstrate experience driving demand for sales teams with knowledge of sales concepts, processes, and metrics.
🎯 Responsibilities
• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and revenue, developing and managing testing agendas and media plans.
• Grow key metrics including suspects, MQLs, SQOs, signups, go-lives, pipeline, and revenue, measuring success and reporting on a recurring cadence.
• Build and optimise the paid programme using deep knowledge of users, product usage, and data, partnering with campaigns, design, marketing ops, product marketing, analytics, and regional teams.
• Report on campaign performance to ensure relevant stakeholders have visibility into programme results and roadmap.
• Partner with stakeholders on audience management to ensure the right users are being reached.
• Analyse paid campaign effectiveness and reallocate spend to deliver more value.
• Proactively identify areas of weakness in the paid programme and create plans to remedy them.
About Stripe
😃 What Stripe offers
• Receive a salary of £81,400–£122,000 with equity, company bonus, or sales commissions.
• Access retirement plans, health benefits, and wellness stipends.
• Work remotely from the United Kingdom or Ireland, with optional access to London or Dublin offices.
💖 What makes Stripe unique
Stripe is a financial infrastructure platform for businesses. Millions of companies — from the world's largest enterprises to the most ambitious startups — use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Their mission is to increase the GDP of the internet.
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