Sr. Email Marketing Manager

• Own the development and deployment of lifecycle trigger automations, ad hoc promotions, and engagement campaigns to drive long-term B2B customer engagement and retention. • Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements including segmentation, targeting logic, and dynamic content specifications. • Build, test, and launch nurture programmes and campaigns in Braze, driving A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. • Build an analytics and reporting framework, gathering insights from programme performance data and developing recommendations to drive measurable improvement. • Work in a remote-friendly hybrid model, available across two locations.

• Bring 5+ years of experience in email marketing or lifecycle marketing at a B2B brand. • Bring demonstrated expertise using Braze, including building nurture programmes, smart-list development, setup, testing, launching, and campaign scoring. • Bring knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective, including email compliance with CAN-SPAM, GDPR, and CASL. • Bring experience using Canva and Excel or Google Sheets, plus BigQuery familiarity. • Bring demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.

• Bring SQL experience for querying campaign and segmentation data. • Bring knowledge of Liquid templating and custom objects within Braze. • Bring experience writing engaging ad copy for email campaigns when copywriting resources are unavailable.

• Develop and deploy lifecycle trigger automations, ad hoc promotions, and engagement campaigns that drive long-term customer retention. • Translate business goals into accurate delivery requirements by specifying required data, segmentation and targeting logic, and dynamic content requirements in collaboration with product, product marketing, and sales. • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness over time. • Work with copywriters and designers to create compelling email content, and write ad copy independently when resources are not available. • Build analytics and reporting frameworks, gather insights from programme performance data, and develop recommendations to identify new growth opportunities.

• Receive a competitive compensation package including base salary and annual bonus, routinely benchmarked against industry data. • Work flexibly with a remote-friendly approach and the option to join on-site as often as you like. • Access an annual lifestyle benefit to spend on travel, wellness, or whatever suits you, plus travel discounts and perks. • Receive tuition assistance for qualified programmes and donation matching for charitable giving. • Access health benefits, an employee assistance programme, and a generous employee referral scheme.

Tripadvisor Group connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. Its subsidiaries include Tripadvisor, Viator, and TheFork, leveraging technology and rich content to connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.