Senior Product Manager - Growth

• Own the full customer journey across onboarding, activation, retention, and engagement end to end. • Build and drive an integrated growth roadmap alongside Lifecycle Marketing and PMM. • Identify friction points across the user journey and turn them into fast, testable opportunities. • Lead experimentation across onboarding flows, engagement loops, and retention initiatives. • Partner closely with Research and Data to deeply understand customer behaviour and usage patterns. • Drive measurable improvements across activation, repeat usage, and engagement metrics. • Influence cross-functional teams across Product, Marketing, and Leadership to create shared accountability around growth outcomes.

• Have strong product management experience working on growth, onboarding, retention, or engagement problems. • Have a proven track record of improving product usage metrics that translate into meaningful business impact. • Have deep experience with experimentation and hypothesis-driven product development. • Be highly comfortable working with product analytics tools such as Amplitude or similar platforms. • Have experience partnering closely with Lifecycle Marketing, PMM, Data, and Research teams. • Have strong product intuition and the ability to balance speed with thoughtful decision-making. • Have strong communication skills with the ability to simplify ambiguity into clear next steps. • Bring a highly customer-centric mindset grounded in both qualitative and quantitative insight. • Have a bias for action, strong ownership, and the ability to operate effectively in fast-moving environments.

• Have experience working on PLG or SaaS growth motions. • Have experience with behaviour analytics tools such as Fullstory or equivalent platforms. • Have experience scaling onboarding or lifecycle experiences across multiple customer segments. • Have experience working on products with large-scale usage and experimentation environments.

• Own onboarding, activation, retention, and engagement product experiences end to end. • Define product strategy grounded in customer insight, business impact, and data. • Build and execute an integrated growth roadmap with Lifecycle Marketing and PMM. • Lead experimentation across onboarding flows, engagement loops, and retention initiatives. • Bring structure and clarity to prioritisation, focusing teams on the highest-impact opportunities. • Partner with Research and Data to understand customer behaviour and usage patterns deeply. • Drive measurable improvements across activation, repeat usage, and engagement metrics. • Raise the quality bar across product thinking, experimentation, and execution discipline.

• Work fully remotely from the UK, Germany, Ireland, Netherlands, Portugal, or Spain. • Own one of the most impactful product areas at Typeform — the full customer growth journey. • Work at the intersection of Product, Data, Marketing, and Lifecycle in a high-experimentation environment. • Be part of a company serving over 150,000 businesses and driving 500 million responses per year. • Join an equal-opportunity employer that celebrates diversity and inclusion.

Typeform is a refreshingly different form builder helping over 150,000 businesses collect data through forms, surveys, and quizzes people actually enjoy. This Senior PM role sits at the intersection of Product, Data, Marketing, and Lifecycle — owning the full customer growth journey from onboarding and activation through to retention and engagement, with a significant opportunity to close the gap between form creation and sustained product usage.