Field Marketing Lead, Industries, EMEA

• Build and scale field marketing and demand generation capabilities across EMEA as a founding member of the function. • Establish the programmes and infrastructure that drive pipeline and revenue growth across diverse European markets. • Develop and execute comprehensive strategies in partnership with Sales, Segment Marketing, and Product Marketing teams to empower the EMEA Sales team to achieve revenue targets.

• Have 10 or more years of B2B enterprise marketing experience with blended expertise in field marketing, account-based marketing, and demand generation in EMEA markets. • Have deep understanding of B2B enterprise sales cycles and buying processes with experience working within software companies. • Have a track record of successfully building and scaling field marketing and demand generation programmes from the ground up. • Have strong analytical skills and a data-driven approach to programme optimisation and attribution. • Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives. • Have international marketing experience and understanding of regional market dynamics across European markets. • Be a proven self-starter who can build and run sophisticated programmes with small teams in fast-paced startup environments. • Have strong project management skills with experience managing complex multi-country programmes simultaneously. • Have exceptional budgeting and financial management capabilities. • Excel at cross-functional collaboration particularly with sales teams and executive stakeholders.

• Have experience marketing AI or ML or complex technical products to enterprise customers. • Have experience building and leading demand generation teams in EMEA. • Have knowledge of account-based marketing strategies and execution. • Have experience at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday. • Have previous experience as a first field marketing hire in a new region. • Have fluency in multiple European languages. • Have understanding of EMEA regulatory and compliance requirements for marketing activities. • Have experience evaluating and activating at premium third-party events including hospitality management.

• Build and lead the EMEA field marketing function establishing scalable frameworks and processes from scratch. • Drive field marketing initiatives across enterprise while building scaled programmes for startups adapting strategies for diverse European markets. • Create and implement field marketing programmes including executive roundtables, customer events, industry conferences, partner programmes, and ABM activations. • Partner closely with EMEA sales leadership to align field marketing programmes with territory and account-specific goals. • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting. • Evaluate and select premium third-party events and create high-impact activation strategies. • Collaborate with global Field Marketing and Segment Marketing teams to ensure EMEA programmes align with company-wide strategy. • Coordinate with EMEA Solutions Marketing and Product Marketing for consistent messaging and positioning. • Build and manage a regional field marketing budget with strong financial discipline and ROI focus. • Drive continuous improvement through post-programme analysis and data-driven optimisation.

• Earn £160,000 to £200,000 annual salary. • Receive competitive compensation and benefits. • Access optional equity donation matching. • Benefit from generous vacation and parental leave. • Enjoy flexible working hours. • Work from the London office at least 2 days a week. • Receive visa sponsorship support.

Anthropic mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. The team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.