• Lead field marketing for the EMEA region partnering tightly with the Startup Sales team as the dedicated hire for the Startups segment.
• Design, build, and execute Field and Account-Based Marketing programmes that resonate with a deeply technical audience.
• Shape how the next generation of world-changing companies think about building for the AI-native web making Vercel the tech stack of choice.
📋 Job Requirements
• Have 5 or more years of experience in field marketing and demand generation with hands-on experience running ABM strategies.
• Have marketed to an engineering audience or worked within the AI, devtools, or cloud computing industry.
• Have a genuine feel for founder and international startup culture understanding how the best early-stage companies think and what they value.
• Have taste and know what a premium experience looks like and be able to execute it at any budget.
• Be analytical and scrappy, comfortable working with data to make decisions and experiment at speed.
• Be high-agency, seeing opportunity and building without waiting for permission.
• Have strong analytical skills with the ability to interpret data, generate insights, and adjust strategies.
• Have excellent project management skills managing multiple projects simultaneously.
• Be a great collaborator and strong communicator able to hold your own in rooms with founders, executives, and venture partners.
🌟 Nice-to-have
• Have experience marketing to developer communities or running technical content programmes.
• Have existing relationships within the venture and startup ecosystem in your region.
• Have worked in both high-growth startups and large-scale enterprise organisations.
🎯 Responsibilities
• Build the strategy and execute key Field programmes identifying key industry events and conferences to drive qualified leads and pipeline.
• Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners.
• Build and nurture relationships across the global startup and VC community positioning Vercel as the infrastructure of choice.
• Architect full-funnel full-stack ABM programmes targeting high-value accounts partnering with Sales to drive meetings, pipeline, and revenue.
• Design creative data-informed tactics that move buyers from awareness to decision faster.
• Use data to continuously test, measure, and refine programmes building pipeline and influencing and accelerating revenue.
• Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams.
• Travel approximately 30% to support field marketing activities globally.
About Vercel
😃 What Vercel offers
• Earn £90,000 to £113,000 base salary plus equity-based compensation.
• Access an inclusive healthcare package.
• Receive mentorship and attend events that help build your network and skills.
• Take flexible time off.
• Receive gear for the role and a WFH budget to outfit your space.
💖 What makes Vercel unique
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster more personalised web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. The mission is to enable the world to ship the best products.
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