Paid Media Manager

• Join the paid media team at a purpose-driven social media agency, owning a portfolio of client accounts for organisations doing good in the world. • Lead strategy, day-to-day delivery, and client relationships independently, working alongside the Paid Media Executive and under the strategic direction of the Senior Paid Media Manager. • Deliver measurable impact for charities and purpose-driven organisations through paid social and paid search campaigns.

• Bring 2+ years of solid, hands-on experience in paid social (Meta and LinkedIn essential). • Have 2+ years of experience managing Google Ads and/or Google Grants. • Demonstrate success in managing a variety of campaign types and budgets. • Show technical knowledge of Google Ads, Meta Ads, and GA/GTM conversion tracking. • Present complex data in a clear, engaging, and actionable way. • Communicate excellently with clients and offer strategic advice with confidence. • Be data-led with strong attention to detail and analytical skills. • Be collaborative and proactive, building lasting client relationships and supporting colleagues. • Have a positive attitude towards testing new formats, tracking improvements, and pushing for innovation.

• Bring experience working with charities or non-profit organisations. • Have hands-on experience with TikTok advertising. • Demonstrate experience maintaining and maximising Google Ad Grants for eligible charity clients.

• Lead the delivery of all paid media activity for a portfolio of clients across Meta, LinkedIn, and Google Ads. • Develop paid media strategies tailored to client goals, audiences, messaging, and budgets. • Build, manage, monitor, and optimise paid social and paid search campaigns. • Manage a range of campaign types including lead generation, fundraising, and awareness. • Lead client calls and meetings, communicating performance clearly and proactively. • Produce and present client reports and performance analysis with insights and recommendations. • Ensure effective tracking is in place using GA, GTM, Meta Events Manager, and other analytics tools. • Maintain and maximise Google Ad Grants for eligible charity clients. • Analyse campaign performance, identify trends, and act on them to improve results. • Contribute to internal training, templates, and knowledge-sharing. • Identify and flag upsell opportunities or delivery improvements to the Senior Paid Media Manager.

• Work a 4-day week at 100% pay and benefits. • Receive a salary of £33,000–£36,000 depending on experience. • Take 6 weeks holiday plus one extra day for each full year, plus a mental health day. • Work hybrid from Projects, The Lanes (Brighton) with the option to work from home half the week. • Enjoy flexible hours with core hours of 10am–4pm. • Access a dedicated learning and development budget, £50 annual WFH setup budget, and pension contributions. • Join quarterly in-person team days and monthly socials.

Social for Good empowers purpose-driven organisations to amplify and measure their impact through ethical and strategic social media. The agency is collaborative and agile, working with charities and non-profits to create meaningful change, with a culture that prioritises deep work, minimal meetings, and a 4-day working week.