AI Personalization and Growth Marketing Manager

• Build the AI-powered systems that enable the CRM and Loyalty teams to execute hyper-personalisation at a speed human teams can't match, acting as the engine room of the traveller engagement function. • Integrate LLMs and machine learning models into the CRM and Loyalty stack to automate personalisation at scale, and own the logic for real-time content assembly ensuring every user sees the most relevant offer based on their local context and behaviour. • Build rapid "Test & Learn" workflows that allow the team to launch and iterate on regional pilots in days rather than weeks. • Partner closely with Data Science, Analytics, and Data Engineering to improve the quality and usability of customer data for growth use cases. • Work hybrid from the London office two days per week.

• Bring 5+ years of experience working at the intersection of growth marketing, data engineering, and marketing technology. • Bring deep, hands-on experience with prompt engineering, RAG (Retrieval-Augmented Generation), and AI agents. • Bring strong analytics skills including SQL, BI tools, customer segmentation, predictive modelling, uplift modelling, or lifecycle marketing analytics. • Bring experience working alongside data engineers to deploy predictive models into live marketing environments. • Bring experience with Customer Data Platforms such as Hightouch and connecting them to AI layers.

• Bring experience building automated workflows that bridge gaps between global MarTech tools and local market needs. • Bring familiarity with the travel or experiences marketplace sector and regional growth dynamics. • Bring experience acting as an internal AI consultant or subject matter expert for non-technical marketing teams.

• Partner with Data Science, Analytics, and Data Engineering to improve customer data quality and usability, identifying gaps and creating pragmatic workarounds where needed. • Integrate LLMs and machine learning models into the CRM and Loyalty stack to automate hyper-personalisation at scale. • Build "Test & Learn" workflows that enable rapid launch and iteration of regional pilots. • Own the logic for real-time content assembly, ensuring every user sees the most relevant offer based on local context and behaviour. • Act as the internal AI subject matter expert for the traveller engagement and loyalty team, showing them how to leverage AI to solve regional growth bottlenecks.

• Receive a competitive compensation package including base salary and annual bonus, routinely benchmarked against industry data. • Work flexibly with two days in the London office and remote days as needed. • Access an annual lifestyle benefit to spend on travel, wellness, or whatever suits you, plus travel discounts and perks. • Receive tuition assistance for qualified programmes and donation matching for charitable giving. • Access health benefits, an employee assistance programme, and a generous employee referral scheme.

Tripadvisor Group connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. Its subsidiaries include Tripadvisor, Viator, and TheFork, leveraging technology and rich content to connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.