International CRM Manager

• Bridge global brand strategy and local relevance across diverse international markets, overseeing the customer journey through CRM to ensure messaging resonates culturally while maintaining global consistency. • Manage end-to-end execution of email, push, and SMS campaigns across international markets, adapting global CRM strategies for regional nuances. • Identify untapped growth opportunities in specific regions through deep-dive data analysis and market research, and perform quarterly competitive audits to keep CRM tactics ahead of local trends. • Use GenAI tools to scale localised content creation and conduct sentiment analysis on regional customer feedback. • Work hybrid from the London office two days per week.

• Bring 5+ years of experience in CRM, lifecycle marketing, or cross-channel campaign management, ideally within a global or highly matrixed organisation. • Bring proven experience managing CRM across at least two distinct global regions such as EMEA, APAC, or LATAM. • Bring strong analytical skills with the ability to interpret test results, form new hypotheses, and develop learning agendas. • Bring demonstrated proficiency using AI tools for insight generation, prototyping, and accelerating output. • Bring a global-first mindset with cross-cultural literacy and comfort navigating international stakeholder environments.

• Bring experience in the travel, experiences, or consumer marketplace sector. • Bring familiarity with specific regional markets and the cultural nuances that drive consumer behaviour in those regions. • Bring hands-on experience with CRM platforms and marketing automation tooling at scale. • Bring experience using GenAI tools specifically for localised content production or customer feedback analysis.

• Adapt global CRM strategies for regional nuances and manage end-to-end execution of email, push, and SMS campaigns across international markets. • Identify untapped growth levers in specific regions through data analysis and market research, translating findings into actionable CRM initiatives. • Perform quarterly audits of international competitors to ensure CRM tactics remain ahead of local market trends. • Use GenAI tools to scale localised content creation and perform sentiment analysis on regional customer feedback. • Collaborate with global brand and regional teams to maintain consistency while enabling cultural relevance across all customer communications.

• Receive a competitive compensation package including base salary and annual bonus, routinely benchmarked against industry data. • Work flexibly with a remote-friendly approach — join on-site two days per week as required. • Access an annual lifestyle benefit to spend on travel, wellness, or whatever suits you, plus travel discounts and perks. • Receive tuition assistance for qualified programmes and donation matching for charitable giving. • Access health benefits, an employee assistance programme, and a generous employee referral scheme.

Tripadvisor Group connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. Its subsidiaries include Tripadvisor, Viator, and TheFork, leveraging technology and rich content to connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.