International Growth Marketing Manager, Loyalty & Incentives

• Define what "loyalty" means across different cultures and deploy the right incentives — from points to experiential rewards — to drive long-term LTV across international markets. • Develop and test region-specific incentive structures such as cashback, points, and gamification based on local consumer behaviour and behavioural economics. • Audit existing loyalty frameworks to ensure compliance with local regulations and cultural expectations, and track wallet share against local competitors to maintain a competitive edge. • Use AI modelling to identify at-risk segments in specific markets and deploy preemptive incentive offers to reduce churn. • Work hybrid from the London office two days per week.

• Bring 5+ years of experience designing, managing, or optimising customer loyalty programmes, incentive strategies, or high-volume retention campaigns. • Bring a deep understanding of behavioural economics and how it varies by culture across international markets. • Bring financial literacy with the ability to manage promotional budgets and burn rates across different currencies and margin profiles. • Bring familiarity with using AI for churn prediction and automated incentive optimisation. • Bring experience working with local vendors for regionalised reward fulfilment.

• Bring experience in the travel, experiences, or consumer marketplace sector. • Bring hands-on experience with loyalty platform technology or points-based programme management at scale. • Bring a track record of designing localised incentive programmes across EMEA, APAC, or LATAM markets.

• Develop and test regional-specific incentive structures based on local consumer behaviour, including cashback, points, and gamification mechanics. • Audit existing loyalty frameworks to ensure compliance with local regulations and alignment with cultural expectations across international markets. • Track wallet share against local competitors and adjust incentive density to maintain a competitive edge in each region. • Use AI modelling to identify at-risk segments in specific markets and deploy preemptive incentive offers before churn occurs. • Manage promotional budgets and burn rates across different currencies and margin profiles, working with local vendors for regionalised reward fulfilment.

• Receive a competitive compensation package including base salary and annual bonus, routinely benchmarked against industry data. • Work flexibly with two days in the London office and remote days as needed. • Access an annual lifestyle benefit to spend on travel, wellness, or whatever suits you, plus travel discounts and perks. • Receive tuition assistance for qualified programmes and donation matching for charitable giving. • Access health benefits, an employee assistance programme, and a generous employee referral scheme.

Tripadvisor Group connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. Its subsidiaries include Tripadvisor, Viator, and TheFork, leveraging technology and rich content to connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.