Senior Associate, Performance Marketing

• Support on paid social and emerging channels, owning strategy, execution, and optimisation across platforms. • Work closely with the in-house creative team to unlock rapid, scalable growth. • Move quickly, test aggressively, and stabilise performance against strict CAC targets with significant budgets and dedicated creative support.

• Have 3-5 years of hands-on experience managing paid social channels for a mobile subscription app or performance-driven business. • Have experience managing seven-figure monthly budgets at target CACs. • Have experience with value optimisation with a target ROAS. • Have strong understanding of incrementality measurement including conversion lift. • Be an expert in the Meta and TikTok ads ecosystems including AEO, AEM, Advantage+, CBO, ADC, and Smart+. • Be familiar with Meta iOS, Android, Web, and Web2App campaigns. • Have proficiency with AppsFlyer or another MMP. • Have an analytical mindset with a strong focus on CAC, ROAS, LTV, and subscriber growth. • Be comfortable working in a fast-paced, growth-focused environment.

• Love seeing optimisations pay off and watching campaigns grow in efficiency and scale. • Love experimenting with ad copy, landing pages, bid strategies, and creative assets. • Use data to uncover insights, optimise campaigns, and refine strategies. • Have worked with predictive LTV to understand the true value of campaigns. • Have experience collaborating with cross-functional teams including creative, product, or engineering. • Have some familiarity with Smartly or other automation tools.

• Own performance platforms such as Meta, TikTok, and emerging channels to plan and execute campaigns across the funnel including prospecting and retargeting. • Collaborate with the creative team to ideate, brief, and analyse ad creatives. • Build and manage a performance testing roadmap covering hooks, formats, targeting, and landing pages. • Monitor and optimise towards CAC/LTV goals on a weekly, monthly, and quarterly basis. • Troubleshoot signal issues and attribution gaps including Pixels, AppsFlyer, S2S, and SKAN. • Enhance measurement frameworks and support incrementality testing. • Suggest opportunities for new automation strategies. • Report on performance and share learnings across Growth and Product teams. • Expand into emerging paid channels such as Reddit and Spotify as we grow.

Runna is one of the most exciting fitness startups in the UK right now, and the Strava acquisition only makes the opportunity bigger. In under four years from launch, Dom and Ben built Runna from a website selling personalised PDF training plans to a globally rated running coaching app, a finalist for Apple's iPhone App of the Year, and ultimately an acquisition by the world's largest fitness community. The team has grown to over 150 people across London and Boston, and Strava has publicly committed to investing further in growing both the team and the product. What stands out on Glassdoor (4.9/5 from 31 reviews, with 100% of employees recommending it) is how consistently people praise the culture, the kindness of their colleagues, and the quality of the leadership. Benefits are genuinely strong for a company this size: private health insurance, enhanced parental leave (up to 20 weeks fully paid), Strava equity, a smartwatch as you pass probation, 25 days holiday plus bank holidays, and a paid hour each week to go for a run during work hours. They operate a flexi-hybrid model, typically three days a week in their Vauxhall office. The team runs bi-weekly together, and Workout Wednesdays include exercise plus a free lunch. The main thing to be aware of is that this is a fast-paced startup environment where priorities can shift quickly, which some reviewers flag as a challenge. There is also a slight bias toward hiring passionate runners, though this has been improving. If you want to work on a product that helped millions of runners train, alongside kind and ambitious people, with the backing and scale of Strava behind you, Runna is a brilliant opportunity.

• Receive £55,000 to £60,000 salary plus participation in Strava's long-term incentive stock programs. • Enjoy flexible working with typically 3 days a week together in the Vauxhall office. • Take 25 days holiday plus bank holidays which you can take whenever suits you. • Get Runna and Strava subscriptions for you and 3 of your friends. • Access Headspace membership. • Receive money every year to spend on gear, events, and the gym. • Get private health insurance with Bupa and workplace pension scheme. • Access Modern Health mental wellness platform. • Benefit from Carrot fertility support for inclusive fertility, hormonal health, and family-forming benefits.

Runna is a personalised coaching app for runners changing the way people train for 5ks, marathons, and more. The mission is to help people train better and love running. In 2024, Runna was selected by Apple as one of three global finalists for iPhone App of the Year, and in 2025 was acquired by Strava. With 150+ people across London and Boston, 30,000+ 5-star reviews, and millions of users globally, Runna is building the go-to global leading training platform for runners everywhere.