Sales Director

• Build and lead the AE team that turns Sona's market momentum into repeatable, scalable revenue, selling into a market underserved for decades. • Take on a build, not a finished playbook — shape how the team generates demand, runs deals, and coaches reps to win, starting from strong foundations, a product customers genuinely need, and a growing pipeline. • Report to Nathan, the VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.

• Have built or significantly scaled an AE team before, not just run one that was already established. • Have worked in an environment with high targets and high performance expectations. • Have built pipeline generation engines that worked, and be able to talk honestly about the ones that didn't. • Be a genuine coach whose reps left better than they arrived. • Bring real operational rigour, structuring your weeks and months to execute rather than react. • Have worked in a high-growth start-up or scale-up and know what it means to build without a safety net. • Stay genuinely curious about customers and the frontline market, with that curiosity showing in how you sell.

• Have experience selling into frontline sectors such as social care, hospitality, or retail. • Bring a background in workforce management, HR tech, or adjacent enterprise SaaS. • Have used AI tools to improve prospecting, deal intelligence, and rep productivity. • Have partnered closely with marketing on demand generation.

• Lead, coach, and develop the AE team, setting the standard for how the team sells and wins. • Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth. • Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals. • Get into the detail of live deals — the champion, the business value, the competition, and where the next push needs to come from. • Set the operational rhythm of the team, including pipeline reviews, forecasting, hiring, and coaching cadences. • Own how the team is built, hiring high-quality reps and raising the bar as the company scales. • Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp. • Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity.

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

• Earn a base salary of £120,000–£150,000 with double OTE (£240,000–£300,000 on-target earnings), plus share options. • Work hybrid, based in the London office at least 3 days a week, with regular travel to customers and prospects across the UK. • Take 35 days' annual leave (25 days standard plus 10 flexible public holiday days), with an extra day for every year of service. • Get pension contributions matched up to 5% and comprehensive health insurance. • Benefit from enhanced parental leave and pay, plus a workplace nursery scheme. • Join annual, all-expenses-paid team retreats. • Receive the latest MacBook, a home-office equipment budget, and a professional development budget. • Enjoy unlimited free books.

Sona is an AI-native platform for frontline workforce management, built for the largest frontline organisations. Its end-to-end system covers Scheduling, HR, Payroll, and Communications, giving organisations everything they need to staff more intelligently and empower their teams. In under five years, Sona has made a deep impact on the lives of over 100,000 frontline workers, grown the team to 150+, and secured over $100M in funding from notable VCs, including a Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).