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Sona

Account Executive

Posted on 6 July 2026New

About the role

💼 What you will do

• Own the full sales lifecycle for mid-to-enterprise customers in Sona's core frontline sectors (Social Care or Hospitality), working closely with the founders, VP Sales, and a high-performing marketing team. • Join a team hiring future leaders, not just an AE, in an environment where high expectations and high rewards go hand in hand. • Drive revenue growth, build deep relationships with key decision-makers, and position Sona as a must-have solution.

📋 Job Requirements

• Bring proven experience selling complex technology products. • Bring at least 2 years in a closing sales role, ideally in a high-growth B2B environment. • Show a track record of smashing quotas and exceeding targets. • Bring a bias for action — a driver, not a passenger. • Bring a startup mindset, comfortable with ambiguity, adaptable to change, and excited to build from the ground up. • Bring a growth mindset, unmatched work ethic and drive, a competitive but collaborative streak, and grit and optimism.

🌟 Nice-to-have

• Come from an ex-founder background looking to apply entrepreneurial skills without the financial risk. • Be a tech sales rep who finds your current role too slow, predictable, or easy. • Come from management consulting, having led commercial growth projects and now wanting to own revenue targets directly. • Bring experience selling into frontline sectors such as Social Care, Retail, or Hospitality.

🎯 Responsibilities

• Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care, Retail, or Hospitality). • Own the full sales cycle from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management. • Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution. • Be the face of Sona at industry events and conferences, driving pipeline activity and elevating the brand. • Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape the product roadmap.

About Sona

📊 Sona at a glance

🚀 Why Join - Our Take

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

😃 What Sona offers

• Earn a base salary of £80,000–£120,000 plus a 100% target bonus (uncapped), with share options. • Work hybrid, with 3 days a week in the London office. • Take 35 days' annual leave (25 days standard plus 10 flexible public holiday days), with an extra day for every year of service. • Get pension contributions matched up to 5% and comprehensive Bupa health insurance (post-probation). • Benefit from enhanced parental leave and pay, plus a workplace nursery scheme. • Join annual, all-expenses-paid team retreats. • Receive the latest MacBook, a home-office equipment budget, and a professional development budget. • Enjoy unlimited free books.

💖 What makes Sona unique

Sona is an AI-native platform for frontline workforce management, built for the largest frontline organisations. Its end-to-end system covers Scheduling, HR, Payroll, and Communications, giving organisations everything they need to staff more intelligently and empower their teams. In under five years, Sona has made a deep impact on the lives of over 100,000 frontline workers, grown the team to 150+, and secured over $100M in funding from notable VCs, including a Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).

💬 What employees say

"You get access to every tool you could want as a developer, including top-tier AI tools. The team is dynamic and driven, and people across the company regularly share their innovations and breakthroughs."

Employee
Senior Software Engineer

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