• Own the full sales lifecycle for mid-to-enterprise sized customers in core frontline sectors including Social Care or Hospitality.
• Work closely with founders, VP Sales, and a high-performing marketing team.
• Join as a future leader in an environment where high expectations and high rewards go hand in hand.
📋 Job Requirements
• Have proven experience selling complex technology products.
• Have at least 1 year in a closing sales role, ideally in a high-growth B2B environment.
• Have a track record of smashing quotas and exceeding targets.
• Have a bias for action and be a driver, not a passenger.
• Have a startup mindset, being comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.
• Have a growth mindset and push yourself to improve every day.
• Have unmatched work ethic and drive with an insatiable need to achieve.
• Be competitive but collaborative, wanting to win without it being at the expense of your team.
• Have grit and optimism, embracing challenges with resilience and a solutions mindset.
🌟 Nice-to-have
• Be an ex-founder looking to apply entrepreneurial skills in a high-growth startup.
• Be a tech sales rep who finds your current role too slow, predictable, or easy.
• Be a Management Consultant who has led commercial growth projects and now wants to own revenue targets directly.
🎯 Responsibilities
• Drive revenue growth within mid-enterprise segments in your frontline sectors including Social Care or Hospitality.
• Own the full sales cycle from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management.
• Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.
• Be the face of Sona at industry events and conferences, driving pipeline activity and elevating the brand.
• Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape the product roadmap.
Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.
😃 What Sona offers
• Receive £70,000 to £120,000 base salary plus 100% target bonus uncapped.
• Receive share options.
• Work hybrid with 3 days a week in the London office.
• Take 35 days annual leave including 25 days standard plus 10 flexible public holiday days.
• Receive an extra day of leave for every year of service.
• Get pension contributions matched up to 5%.
• Access comprehensive health insurance.
• Benefit from enhanced parental leave and pay.
• Receive a co-working space stipend if based outside London.
• Enjoy bi-annual all expenses paid team retreats.
• Get the latest Macbook and equipment budget for your home office.
• Access a professional development budget.
• Receive unlimited free books.
💖 What makes Sona unique
Sona is building the next generation of AI-native frontline workforce management. The end-to-end platform covers Scheduling, HR, Payroll, and Communications, giving the largest frontline organisations everything they need to staff more intelligently and empower their teams. In under 4 years, Sona has made a deep impact on the lives of over 100k frontline workers, grown the team to 120+, and secured over $50M in funding from Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, Notion Capital, plus angels like Tom Blomfield (Monzo).
💬 What employees say
"You get access to every tool you could want as a developer, including top-tier AI tools. The team is dynamic and driven, and people across the company regularly share their innovations and breakthroughs."