Content Manager, Localization

• Own the voice of the German market at Tripadvisor, localising, writing, editing, and transcreating clear, culturally-relevant content across all user-facing touchpoints to foster trust and increase conversion. • Shape content strategy by partnering with product managers, UX designers, SEO, vendors, and researchers to define and execute strategies for high-priority product features from concept through launch. • Manage LLM-driven localisation workflows, design prompts, and leverage machine translation to protect quality, maximise efficiency, and scale content volumes. • Initiate and support A/B tests on localised content to measure impact on conversion, engagement, and traffic, using results to inform content strategy. • Work hybrid from the London office two days per week.

• Bring native-level fluency in German with a deep, intuitive understanding of German culture and user behaviour. • Bring 5+ years of experience in localisation, UX writing, transcreation, translation, content design, or a related role within a global e-commerce or tech company. • Bring excellent command of localisation practices including foundational internationalisation principles, 3+ years of experience with translation management systems, and familiarity with linguistic quality assurance frameworks such as MQM. • Bring a solid understanding of UX content methodologies and comfort working with design tools such as Figma or Miro, analysing user research, and using data to inform decisions. • Bring demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.

• Bring experience in the travel industry, particularly within a global e-commerce or marketplace context. • Bring hands-on experience designing prompts for LLM-driven localisation or content workflows. • Bring familiarity with SEO considerations for localised content across German-speaking markets.

• Localise, write, edit, and transcreate compelling content across all user-facing touchpoints for the German market, ensuring content is resonant, persuasive, and local-first. • Partner with product, UX, SEO, and research teams to define and execute content strategies for high-priority product features. • Manage LLM-driven workflows and leverage machine translation to scale content volumes while protecting quality. • Act as the voice of the German traveller, synthesising local user research and market trends to challenge global assumptions and advocate for local user needs. • Ensure all content adheres to Tripadvisor Group brand voice and tone while feeling completely natural to local users, partnering with translation vendors to create and maintain linguistic assets.

• Receive a competitive compensation package including base salary and annual bonus, routinely benchmarked against industry data. • Work flexibly with two days in the London office and remote days as needed. • Access an annual lifestyle benefit to spend on travel, wellness, or whatever suits you, plus travel discounts and perks. • Receive tuition assistance for qualified programmes and donation matching for charitable giving. • Access health benefits, an employee assistance programme, and a generous employee referral scheme.

Tripadvisor Group connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. Its subsidiaries include Tripadvisor, Viator, and TheFork, leveraging technology and rich content to connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.