Principal Product Marketing Specialist

• Own Bókun's AI-powered content strategy, positioning the platform as a citable source in commercial AI prompts across tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. • Build and maintain a structured library of authoritative content — feature explainers, comparison guides, how-tos, and FAQs — engineered to rank in and be recommended by LLMs. • Create and own a bottom-of-funnel content programme designed to convert buyers at the moment of decision. • Script, brief, and project-manage short-form explainer and how-to videos across the website, social, email, and in-product. • Support GTM strategy and execution for new feature launches with AI-first content assets.

• Have 3–5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology. • Be genuinely curious about how AI search and LLMs work — you've thought about how ChatGPT, Perplexity, and Gemini decide what to surface and want to build content that wins in that environment. • Have experience creating bottom-of-funnel content including how-tos, feature guides, comparison pages, and decision-stage explainers that drive real conversion. • Be a strong writer able to produce clear, structured, benefit-led copy across formats. • Be analytical and data-driven — you use performance data to understand what's working and iterate quickly. • Be familiar with AI content tools and comfortable using them to scale output without sacrificing quality. • Be self-directed and comfortable managing multiple projects in a fast-moving environment.

• Have experience with SEO and structured content for search including schema, FAQs, and entity-based SEO. • Have familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy. • Have experience in travel tech or marketplace platforms. • Have hands-on experience with tools like Mixpanel or GA4 for content performance tracking.

• Build content explicitly designed to be surfaced and cited by AI tools at the decision stage of the buyer journey. • Monitor how Bókun is represented across AI search tools and identify gaps, inaccuracies, and opportunities. • Develop and maintain a content calendar focused on high-intent, decision-stage topics. • Script and project-manage short-form explainer videos in collaboration with design and production. • Conduct post-launch content analysis and optimise for both human and AI search performance. • Work closely with product, engineering, sales, and marketing to ensure content is accurate and aligned with product direction.

• Work in a hybrid pattern with 2 days per week in the London office. • Receive competitive compensation benchmarked against the latest industry data, including base salary and annual bonuses. • Access flexible working with a remote-friendly approach and work-life balance ingrained by design. • Receive tuition assistance, a lifestyle benefit, travel perks, and donation matching. • Access an employee assistance programme and strong health benefits. • Receive a generous employee referral scheme.

Bókun is a fast-growing subsidiary of Tripadvisor Inc. and a leading reservation system and channel management platform for tours and activities operators globally. Combining the agility of a startup with the stability of a publicly traded organisation, Bókun empowers clients to streamline back-end operations and connect to a vast ecosystem of online travel websites. The Tripadvisor Group connects people to experiences worth sharing across travel, restaurants, and experiences globally.